TrueFaro
Your report
A clearer read on what may fit.
TRUEFARO.COM
What's worth
building?
An AI-guided interview that helps you work out what kind of business might fit you — and which possibilities are worth taking seriously.
No idea required. Start with a few possibilities, a half-formed thought, or simply the urge to build something of your own.
Interview opening soon
A glimpse inside TrueFaro
A conversation that goes somewhere.
TrueFaro starts with what you’ve actually done, asks the next useful question, and helps you explore what might fit.
Start with what you’ve enjoyed doing.
01 In the interview
After a fuller interview
02 Later, in your report
A possible insight
You might not want to teach. You might want to make teaching easier.
A direction to examine
Training kits for small businesses.
One possibility to investigate, based on a fuller picture of your experience.
Look beyond which idea sounds best.
01 In the interview
After a fuller interview
02 Later, in your report
A possible insight
A promising idea can still recreate the work you want to leave behind.
A direction to examine
Test the agency idea against your non-negotiables.
Would it bring back team management and client-led days?
Separate the exciting idea from the everyday reality.
01 In the interview
After a fuller interview
02 Later, in your report
A possible insight
Perhaps you don’t want to run a café. You want to bring cafés to life.
A direction to examine
Developing café concepts for other owners.
A possibility to test before committing to running a café.
Condensed illustrations—not real interviews or reports. TrueFaro explores further before suggesting directions.
What you get
A report you can actually use.
TrueFaro doesn’t end with a few ideas in a chat window. The full interview becomes a structured, personalised report you can download, keep and come back to.
The value isn’t just the ideas. It’s seeing why they may fit — and what could prove them wrong.
TrueFaroYour report · 2
What TrueFaro noticed
Patterns that surfaced across your experience — including where your own answers point in different directions.
A pattern worth noticing
You come alive when you’re shaping something new.
Creating and improving show up repeatedly in the work you describe most positively. Your energy changes once the work becomes routine maintenance.
A tension worth testing
You want autonomy — but not isolation.
You repeatedly value being able to make your own decisions, while also describing your best work as connected to people, feedback and visible impact.
You repeatedly value being able to make your own decisions, while also describing your best work as connected to people, feedback and visible impact.
What that could mean
Maybe the question isn’t only what to build — but what role you want once it’s built.
TrueFaroYour report · 4
Directions worth considering
A small number of possibilities, with the reasoning and weaknesses visible.
01
Training tools for small businesses
Why it may fit
Combines making, simplifying and helping people use something without you.
What could make it wrong
The market may want bespoke help rather than a reusable product.
First test
Show one narrow concept to five potential buyers before building it.
02
Productised learning systems
Why it may fit
Repeated creation without recreating a client-heavy service business.
Illustrative report preview. The final structure may evolve as TrueFaro is refined.
Patterns & tensions
Directions
Why they may fit
Risks & assumptions
Practical tests
What makes this different
Most AI chats answer what you ask. TrueFaro helps uncover what you haven’t thought to ask.
Most AI chats
You decide what to ask.
The quality of the answer depends heavily on the question you bring.
TrueFaro
The interview asks what matters next.
It follows what you’ve actually done, enjoyed, avoided and repeated before looking for directions.
01Tell the story
02Check what actually holds up
03Find what fits
How it works
One guided conversation, with a deliberate path.
1.
Start where you are
Paste your CV or LinkedIn profile, or just talk through your background. No preparation required.
2.
Have the interview
TrueFaro asks questions, follows up when something important needs a clearer answer, and keeps track of the conversation.
3.
Get your report
Download your read and revisit the directions that interest you.
How to use the result
TrueFaro gives you a perspective.
You decide what fits.
TrueFaro isn’t a personality test, and it doesn’t pretend there’s one perfect business for you.
It shows the connections behind its read, so you can judge them, push back, and decide what deserves further investigation. The directions are possibilities—not predictions of success.
What TrueFaro is based on
The reading, research and practical thinking behind the interview.
How TrueFaro was built →
Why I built TrueFaro
After selling my company, I expected the next thing to become obvious. It wasn’t.
Over the next few years I tried several ventures. I had ideas, but no reliable way to work out which ones deserved my energy.
Before that, I spent 17 years in executive search—asking questions, assessing fit, and understanding where people were likely to do their best work. TrueFaro brings those experiences together. It’s the process I wanted when I was trying to work out what to build.
— Max, founder
The practical details
US$199 once
No subscription. No upsell in the middle.
Allow around 90 minutes
No preparation required.
Your report is yours to keep
Download it when you’re finished.
Privacy
Privacy and data handling details will be clearly explained before you begin.
Questions: support@truefaro.com
Still not sure what’s worth building?
You don’t need to know before you begin. That’s the point.
See the interview exampleInterview opening soon
Not ready to begin?
Start with the question closest to where you are.
No idea yet
I want to start a business but have no idea what.
You want something of your own, but nothing feels clear yet.
Read the guide →One idea
How do I know if a business idea fits me?
The idea sounds good. The question is whether you would actually want the business that comes with it.
Read the guide →Several ideas
How do I choose between business ideas?
A few options look plausible, but you cannot tell which deserves your energy.
Read the guide →